This year marks a special milestone in the world of footwear—Schuurman Shoes is celebrating its 70th anniversary. What began as a single shop in the heart of Borculo has grown into a beloved name in fashion-forward, family-friendly footwear across the Netherlands and beyond.
From humble beginnings to becoming a trusted go-to for quality shoes, Schuurman Shoes has spent the past seven decades walking alongside generations of customers, and now, it’s time to celebrate—together.
A Journey That Began in Borculo
The story of Schuurman Shoes started on July 2, 1955, when Jan Schuurman opened his first store in Borculo. With a passion for craftsmanship, customer service, and quality, Jan laid the foundation for what would become one of the most recognised footwear retailers in the region.
From those early days, the mission was clear: to provide stylish, comfortable, and durable shoes that fit every lifestyle—and that mission still holds true 70 years later.
More Than a Store: A Family Legacy
Schuurman Shoes has always been about more than just selling shoes—it’s a family business rooted in values of trust, community, and connection. Over the years, the company has grown steadily, adapting to trends, embracing innovation, and expanding its range to cater to every generation.
Whether it’s a child’s first pair of school shoes, a pair of heels for a special event, or sturdy boots for outdoor adventures, Schuurman Shoes has been part of countless personal milestones. That sense of shared experience is what makes the brand so special.
Looking Back, Moving Forward
As we celebrate this incredible 70-year milestone, Schuurman Shoes invites you to join the celebration—not just for one day, but for the next ten weeks. From July 2, 2025, we’ll be marking this anniversary with a series of special promotions, nostalgic throwbacks, customer stories, and exclusive collections that pay tribute to our past while stepping confidently into the future.
This anniversary isn’t just a moment to look back—it’s a time to look ahead. With sustainability, innovation, and style at the forefront, Schuurman Shoes continues to evolve to meet the needs of today’s and tomorrow’s customers, while never forgetting where it all started.
Celebrating With You
None of this would be possible without you—our loyal customers, employees, and partners. Your trust and support over the past 70 years have helped shape Schuurman Shoes into the brand it is today. That’s why this anniversary isn’t just ours—it’s yours, too.
Join us as we celebrate 70 Years of Style, Comfort, and Connection. Here’s to the past, the present, and the many stylish steps still to come.