At Apricot, we believe that fashion should feel as good as it looks — elegant yet easy, on-trend yet timeless. Whether you’re stepping out for coffee, heading into the office, or planning a weekend getaway, our collections are designed to fit effortlessly into your lifestyle. This is where everyday elegance meets effortless trend — welcome to Apricot Style Stories.
A Dress for Every Day (and Every Mood)
Dresses are at the heart of Apricot’s identity — and for good reason. Our collections range from breezy daytime mini dresses to flowing maxi silhouettes, all created with flattering fits and statement prints that stand out in the best way.
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Opt for a shirt dress with a belted waist for a look that’s polished yet relaxed.
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Discover romantic floral midis perfect for day-to-night dressing.
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Embrace the confidence of a sculpted bodycon dress when the occasion calls for a bold moment.
Tops That Do More
From desk to dinner, our range of tops adds instant sophistication to your wardrobe.
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Pair a soft blouse with tailored trousers for modern workwear.
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Keep it casual with a playful graphic tee or a breathable camisole on warm days.
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When the weather cools, layer up with cozy jumpers, cardigans, and kimonos in rich tones and soft knits.
At Apricot, each piece is thoughtfully designed to blend seamlessly into your wardrobe and elevate your everyday style.
The Denim & Trousers Edit
Effortlessly cool and endlessly versatile, our jeans and trousers bring comfort and structure to your outfits. Choose from wide-leg trousers for a relaxed vibe or classic denim that never goes out of style. Every piece is made to move with you — whether you’re at your desk or on the go.
Curve Collection: Designed with You in Mind
Our Curve range celebrates every shape with confidence-boosting cuts and on-trend details. Expect the same stunning prints, flattering fabrics, and fashion-forward designs — just with a fit designed for curves.
From Curve dresses to Curve jumpsuits and tailored outerwear, it’s about style without compromise.
Accessories That Tell a Story
No outfit is complete without the finishing touch. Explore our collection of bags, jewellery, belts, and shoes — each piece chosen to complement your personal style. Whether it’s a woven handbag for summer or gold statement earrings for a night out, our accessories help you express your story, your way.
Occasionwear Made Easy
Looking for something special? Our Occasionwear Edit blends beauty and comfort in event-ready styles that make dressing up feel effortless. From garden parties to weddings, discover feminine silhouettes, premium fabrics, and memorable prints — all with that signature Apricot charm.
Real Style for Real Life
At Apricot, fashion isn’t just about trends — it’s about how clothes make you feel. Our collections are inspired by real women and real moments. Whether you’re reaching for wardrobe staples or that one wow piece, we’re here to make sure you do it in style — with comfort, confidence, and just the right amount of flair.
