In a culture where retail can often equal transactional, Leisure Lakes Bikes are sticking two fingers up to the scenario of selling items – showing that true success is about creating something more than the simple act of drawing in customers, but about creating a community. Family owned since it opened in 1981, this business has grown to be one of the largest cycling retailers in the UK. But, its reach is so much greater than the four walls of its stores, or the pages of its site. Today, Leisure Lakes Bikes stands as a cultural institution in the British cycling landscape – changing the way people ride, connect, and grow through two wheels.
More Than a Bike Shop
But what really makes Leisure Lakes Bikes different, beyond the fact it has great stock and helpful staff, is the philosophy that people come first, product comes second. The company was founded on a passion for cycling and a commitment to spreading that love around the world from day one. Because at the end of the day, it’S all about people, and with Leisure Lakes Bikes we are on the same page of the endless conversation of “Bike Life”. Because at the heart of every suggestion, fix, and fitting is a team of people who just love to ride and want you to love it as much as they do.
From the Bottom Up: Constructing Cycling Community
Leisure Lakes Bikes doesn’t just serve cyclists; it grows them. Both in its many UK outlets and extensive online presence, the brand gets behind local events, club runs, demo days and grassroots racing. These are not simply marketing opportunities — they are moments to gather riders in one place, to exchange information, and to increase our shared love for cycling.
Every store serves as a local cycling community hub, providing not only products and servicing, but also a safe space for riders of all abilities to ask questions, meet new people and learn about new routes or disciplines. Whether it’s a kids mountain biking skills session or a family road cycling event, at Leisure Lakes Bikes we’re committed to devoting time to getting more people involved in cycling and to make cycling more inclusive.
Teaching and Empowering Riders
Education is a massive part of the community ethos of Leisure Lakes Bikes. With expert-run workshops, in-depth blog posts, buying guides and video content, the brand aims to demystify everything from picking your first e-bike to finding the perfect suspension setup. This educational incentive provides riders with the tools to take informed decisions, learn about bike gear care, and optimize riding performances.
In an environment where speed and scale can be at the detriment to service in the retail experience, Leisure Lakes Bikes is determined to take the hands-on approach! Their team is in no rush with their customer, questioning and advising with care. That’s not just good customer service — it’s a relationship based on shared passion and trust.
Riding for a Greener World
Cycling has an essential part to play in leading a healthy and sustainable future, and we at Leisure Lakes Bikes are fully behind it. By positioning cycling as a legitimate alternative to motors, particularly with the help of its growing line of electric bikes and commuter-minded gear, the brand is making greener, healthier living look like a no-brainer.
But sustainability is more than products; it’s enduring impact. In getting more people out on bikes, and bringing cycling as a life-long passion into the mainstream, Leisure Lakes Bikes is making a cultural change – ride by ride.
Giving Back with Purpose
Leisure Lakes Bikes Realises that it can make a difference beyond shopping and having fun. They work closely with charity rides, fundraising rides and youth cycling programs that help an array of causes around the country, so you know you’re getting a team project that is good for a great deal more than just those taking part. Such alliances are the brand’s way of saying: “We believe cycling has the power to create immense good – connecting people, improving mental and physical health and giving back to the communities that enable it.
A Culture, Not Just a Business
At Leisure Lakes Bikes, we believe it becomes up to a whole lot more than just a bike. A society that respects freedom, exploration, resilience and shared joy. Whether it’s instore advice, online help or even through their cycling events managed in part by themselves, Leisure Lakes Bikes want you to feel part of something bigger.
Striders In the Saddle, Friends On The Track
For us, Leisure Lakes Bikes has always been more than just the sale. It’s all about the journey with of course, the sale … the trips, the repairs, the upgrades, the group rides, the community relationships that grow along the way around and beyond the sale. With every bike sold, puncture fixed, or route shared, the brand grows stronger as a foundation of the UK’s cycling community.
