For years, EE has been synonymous with mobile connectivity, known for its lightning-fast 5G, broad network coverage, and wide range of mobile phones. But as technology and customer demands evolve, so does EE. In a bold and exciting move, EE has expanded its retail presence beyond just mobile phones and data plans — introducing a wide range of consumer electronics and smart home products to its lineup.
A New Era of Tech Shopping
EE’s transformation isn’t just about selling more products — it’s about offering a one-stop-shop for all things tech. Whether you’re a gamer, a fitness fanatic, or simply upgrading your home setup, EE Store now provides access to some of the hottest technology on the market. From smart TVs and laptops to wearable devices and even kitchen appliances, EE is rapidly becoming a central tech hub for UK shoppers.This shift comes as part of EE’s larger strategy to compete with leading high-street electronics retailers and deliver added value to its existing mobile and broadband customers.
What’s New in Store?
Among the latest additions to the EE Store are:
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Gaming Consoles & Accessories: Shop the latest Sony PlayStation 5 bundles, Xbox Series X/S consoles, and Nintendo Switch packages, complete with games, controllers, and limited-edition accessories.
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Smart Home Essentials: From smart speakers and lighting to security cameras and thermostats, customers can now create a fully connected home using EE’s curated smart home tech.
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Laptops & Tablets: Whether for work, study, or entertainment, the store now stocks leading brands such as Microsoft Surface, Apple iPads, and Samsung Galaxy tablets.
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Wearables & Fitness Tech: Track your health and stay connected with top-tier devices like the Apple Watch Series 9, Garmin smartwatches, and Samsung Galaxy smart rings.
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Home Appliances: In a surprising but forward-thinking move, EE has even introduced items like smart fridges and kettles — further cementing its place in the modern digital household.
Seamless Shopping with Flexible Payment Options
EE customers benefit from flexible financing plans, including 0% interest over six months on purchases over £99, and the option to spread the cost with PayPal Credit. This makes investing in the latest tech more accessible than ever.
They also offer a trade-in program, encouraging customers to recycle old devices in exchange for money off new purchases. It’s a win-win — save money and reduce environmental waste.
In-Store Experience and Support
The physical EE stores are evolving, too. Redesigned with interactive displays, expert tech advice, and even product demo areas, these locations are becoming community hubs for technology lovers.
Whether you’re visiting their flagship store in Birmingham’s Bullring or browsing online, EE aims to offer consistent service, expert advice, and a hands-on experience — far beyond what you’d expect from a traditional mobile retailer.
Final Thoughts
EE’s expansion beyond mobile is more than just a product lineup change — it’s a strategic evolution that positions the brand as a major player in the UK’s consumer electronics landscape. With competitive pricing, flexible payments, and a curated selection of premium tech, the new EE Store is built for modern life.
Whether you’re looking to upgrade your gadgets, streamline your smart home, or just grab the latest gaming console, EE might just be your new go-to tech destination.
