Curlsmith is more than just a haircare brand; it’s a movement dedicated to empowering individuals to embrace their natural curls. Founded on the principle that curls don’t have to be complicated, Curlsmith aims to simplify curly hair care while prioritizing the well-being of people, communities, and the planet.
Their mission is to help you understand your unique hair needs, unlock your true texture, and perfect your haircare routine.
Curlsmith’s Unique Approach to Hair Care
At Curlsmith, the focus is on creating products with ingredients that curls love and eliminating those that curls hate. Their commitment to never compromising on results or values sets them apart in the haircare industry.
A dedicated team of scientists and naturalists continuously strive to develop superior curl care formulas, ensuring that each product delivers exceptional results.
Curlsmith’s journey to becoming a better business is ongoing, with efforts towards B-Corp certification reflecting their commitment to social and environmental initiatives.
This dedication extends to their inclusive culture, welcoming employees, suppliers, and partners from diverse backgrounds and ensuring that every voice is heard and respected.
Environmentally Conscious and Animal-Friendly
Curlsmith is dedicated to reducing its environmental impact. Currently, 85% of their packaging is recyclable, with goals to achieve 100% plastic-free options by the end of 2022.
Their global team operates almost entirely remotely, minimizing unnecessary travel and reducing their carbon footprint. Additionally, all direct orders within the USA are carbon neutral.
Animal welfare is a core value at Curlsmith. Their products are cruelty-free, certified by PETA, and vegan-friendly, containing no animal-derived ingredients or byproducts.
This commitment ensures that no animal suffers for the sake of beauty.
Listening to the Curl Community
Curlsmith values feedback from their community, using it to guide product development and innovation. They are dedicated to providing solutions that meet the needs of their customers, ensuring that every curl has the potential to shine.
Curlsmith is a brand that stands for more than just haircare; it represents a commitment to inclusivity, sustainability, and animal welfare. By prioritizing the needs of their customers and the planet, Curlsmith is redefining what it means to care for curly hair.
Embrace your curls with Curlsmith and join the movement towards curl confidence.
