On July 2, 1955, a small shoe store opened its doors in the town of Borculo, the Netherlands. Founded by Jan Schuurman, this modest beginning marked the start of a remarkable journey—one that, seventy years later, has become a proud legacy of quality, trust, and connection.
In 2025, Schuurman Shoes celebrates its 70th anniversary, a milestone that honours not only decades of style and service, but also the strong sense of community that has grown around the brand. From a single shop to a national name in footwear, Schuurman Shoes continues to walk side by side with customers of all generations.
Rooted in Tradition, Built for the Future
Schuurman Shoes was founded with a simple idea: to offer well-made, stylish shoes at fair prices, paired with friendly, personal service. Over the years, that philosophy has never changed—but the business has grown, embracing change while staying true to its roots.
From expanding into new locations to launching a modern online store, Schuurman Shoes has adapted to changing times while preserving the values that made it a household name: reliability, quality, and a deep connection with its customers.
Celebrating 70 Years—Together
To mark this extraordinary occasion, Schuurman Shoes is inviting everyone to celebrate 70 years of footwear and community—not just on one day, but over ten festive weeks starting July 2, 2025.
Expect throwbacks to the early days in Borculo, exclusive anniversary collections, heartfelt customer stories, and in-store events across the country. The celebration will be both a look back at cherished memories and a look forward to exciting new steps.
Because at its heart, this anniversary is about more than shoes—it’s about the people who wear them. It’s a tribute to the loyal customers, dedicated staff, and vibrant communities that have supported the brand through every season.
More Than a Shoe Store
For many, Schuurman Shoes is more than just a shop—it’s a part of their life story. The first shoes for school. The boots for a family hike. The heels for a wedding. The sneakers for everyday comfort. Through every chapter, Schuurman Shoes has been there.
It’s this deep connection with everyday life that has made the brand a trusted choice for 70 years. It’s not just about walking well—it’s about walking together.
A Future Full of Possibilities
As Schuurman Shoes looks to the future, one thing is clear: the journey is far from over. With a growing focus on sustainability, innovation, and inclusivity, the brand is committed to delivering more than just footwear. It’s building on seven decades of expertise to meet the needs of a new generation—while staying grounded in the community spirit that started it all.
