At Apricot, fashion is more than just seasonal — it’s a statement. Whether you’re dressing for long summer evenings, office chic, or spontaneous weekend getaways, our latest collection brings together effortless elegance and trend-led style for every moment. From flowing dresses to timeless denim, here’s your ultimate guide to what’s new and trending at Apricot.
The Dress Edit: Feminine, Flattering & Always in Style
Dresses remain the cornerstone of every wardrobe, and this season, Apricot delivers on all fronts. Our Mini, Midi, and Maxi styles come in fresh florals, bold colours, and breezy fabrics perfect for the warmer months.
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Mini Dresses bring playful energy to your day-to-night dressing. Pair with chunky sandals or trainers for a casual-cool vibe.
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Midi Dresses, always a customer favourite, are ideal for effortless everyday wear — equally perfect for brunch dates or desk-to-dinner transitions.
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Maxi Dresses offer that dreamy, flowy feel — think coastal getaways or garden parties.
And let’s not forget Shirt Dresses for their structured comfort, or the timeless Black Dress that every wardrobe needs. Looking to turn heads? Our Bodycon Dresses deliver instant confidence.
Top Picks: Elevated Essentials
When it comes to tops, Apricot’s selection covers everything from the basics to bold statement pieces.
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Camis & Vests are summer must-haves, perfect for layering or keeping it simple.
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Shirts & Blouses provide that polished finish — tuck them into trousers or a skirt for work-ready sophistication.
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Add comfort and style with Cardigans, Jumpers, and Sweatshirts & Hoodies, perfect for those breezy summer nights.
Denim Dreams: Casual with a Twist
Denim is having a moment — and Apricot’s updated collection proves why it never goes out of style.
Our Jeans and Denim Skirts come in classic cuts and flattering fits, offering versatile options whether you’re going for casual comfort or dressed-up edge. From light-wash finishes to structured tailoring, denim is your forever staple, reinvented.
Co-Ords & More: Effortless Outfit Building
Want instant style without the styling stress? Explore our Co-ords — matching sets that look chic and feel comfortable. Whether it’s relaxed linen or soft jersey, co-ords are the easiest way to stay on-trend with zero fuss.
Curve Collection: Style Without Limits
Fashion is for every body, and our Curve range is thoughtfully designed to celebrate your shape. From Curve Dresses to Curve Tops, Skirts, and Trousers, we offer the same standout trends with a focus on fit, comfort, and confidence.
Finish the Look: Accessories & Footwear
Complete your outfit with Apricot’s must-have Accessories — from bold Jewellery to on-trend Bags and essential Shoes. Whether you’re dressing up or keeping it casual, the right accessories take your look to the next level.
Trending Now at Apricot:
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Festival Feeling – Boho prints and crochet textures.
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Luxe Linen – Light, breathable fabrics in muted tones.
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Sunset Hues & Floral Edits – Nature-inspired palettes are everywhere.
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Occasionwear – From weddings to special nights out, find your statement piece.
