In a world increasingly attuned to the origins of food and the impact of our dietary choices on the environment, FieldGoods stands out as a beacon of sustainability and culinary excellence. Founded in 2020 by brothers Sam and Elliot Day, FieldGoods has quickly carved out a niche in the UK’s food industry by delivering ready meals that don’t just taste good but do good.
A Farm-Based Foundation
The story of FieldGoods begins not in a corporate boardroom, but on a family farm in Devon. This bucolic beginning gave the Day brothers a deep appreciation for the value of fresh, locally sourced ingredients and the importance of sustainable agricultural practices. Transitioning from running a successful restaurant in London, they brought their farm-fresh philosophy into the ready-meal market, aiming to provide meals that are both convenient and conscientiously made.
Sustainability at the Core
However, what truly sets FieldGoods apart is its pioneering use of compostable packaging. Each component of their packaging, from trays to sleeves, is designed to be either compostable or recyclable, aligning with their mission to make landfill waste a thing of the past. The trays are made from Scandinavian wood pulp and a potato starch bio-laminate, which ensures they break down within 90 days in a compost environment.
Moreover, FieldGoods’ operational model emphasizes reducing food waste by instantly freezing meals, which seals in freshness and extends the life of the food without preservatives. This process not only maintains the nutritional and taste profile of the meals but also means that customers can store these dishes until they are ready to enjoy them, reducing food waste at the consumer level as well.
Culinary Craft Meets Convenience
FieldGoods distinguishes itself by using sustainably sourced ingredients, including grass-fed native breed beef, free-range poultry, and responsibly caught fish from British waters. Each meal is a testament to the brothers’ commitment to flavor and nutrition, prepared with culinary techniques that would be at home in high-end restaurants but are instead available in a quick, reheatable format.
The menu features a variety of dishes, from hearty classics like Beef Bourguignon and Shepherd’s Pie to global flavors like Thai Green Curry and Goan Fish Curry. This diversity not only caters to a range of palates but also underscores the company’s commitment to providing exciting, restaurant-quality meals at home.
Community and Customer Focus
FieldGoods has cultivated a community around its brand, championing not just the environmental benefits of its approach but also the social aspects. They have been lauded for their responsiveness to customer needs, offering flexible subscription services that can be paused or canceled at any time, and providing next-day delivery to ensure the utmost convenience.
Feedback from customers consistently praises the quality of the meals and the company’s environmental ethos. Testimonials on their website and social media reflect a loyal following, driven by both product quality and the company’s sustainable practices.
Looking to the Future
As FieldGoods continues to grow, the brothers remain committed to innovation, constantly seeking out new recipes and refining their processes. They are also on the lookout for advancements in compostable materials, aiming to someday achieve a 100% compostable packaging solution.
FieldGoods is more than a food company; it is a model of how businesses can integrate sustainability into their core operations without compromising on quality or customer satisfaction. In redefining the ready-meal industry, FieldGoods not only offers a path to more sustainable eating but also shows that convenience can coexist with conscientiousness. For those looking to indulge in a delicious meal that aligns with their values, FieldGoods delivers—literally and figuratively.
