In a fashion scene teeming with mass-produced streetwear labels, Sundae School is something of a breath of fresh, herbal air. Renowned for its exquisitely blended mix of Korean roots and cannabis culture, this label is as much a movement as a fashion brand. With each drop, Sundae School is giving us design-forward pieces that are inspired by storytelling, ritual, and rebellion.
If you’re looking for fashion that feels good, feels meaningful and says something, this place is your next go-to. Browse all of their offerings here:
Beyond the Hoodie: Sundae School Grows Up
Their iconic graphic tees, their oversized hoodies, their statement jackets — they’ve all come across our feeds. But Sundae School is developing into a broader lifestyle brand, and the brand’s expanding offerings reflect that.
And here are some of the lesser-known — but equally bold — deep cuts you should know about:
Hanbok-Inspired Shirts
But these are not your average button-ups. Sundae School takes inspiration from traditional Korean garments – such as the hanbok – to create contemporary reinterpretations. Think wide lapels, urbane ties and architectural cuffs — sharply wearable but culturally resonant.
Knitwear
Sundae School is doing knitwear with consideration and luxury. Their crewneck knits and ribbed sweaters are laced with subtle nods to Korean design — Korean script on the front; a tonal weed leaf pattern so subtle it feels like an inside joke on the back.
Made of luxurious yarns, the knit collection is both classic and practical and suits layering well.
Genderless Dresses and Robes
Unfettered by gender norms, Sundae School proffers robes and wrap dresses; their utility cuts across the spectrum. Such Part-illuminati Moby DickSpawned creatures of the night… So goth, down to the spiritual ceremony and inverted temple garments, these sinuous silhouettes are great for lounging, meditating, or entering an art gallery opening.
From earth-toned cotton to embroidered satin, these pieces give relief and voice.
Socks with a Story
It’s a small thing to notice, perhaps, but Sundae School takes care with everything — even socks. Their crew socks are jacquard with cannabis motifs, with embroidered phrases in Korean or English, and colourful with contrast heels. They’re made to last, but also made to please.
A small way to introduce art and culture into your daily wardrobe.
Print Type: Accessories: Bandanas & Scarves
Sundae School’s bandanas and scarves are printed with their take on Buddhist murals, calligraphy or traditional Korean patterns. Slung around the neck, wrist or as a headwrap, they’re a pop of intent in an otherwise plain-speak outfit.
Crafted in breathable cotton or silk blends, they’re a fun option for festival dressing, an adventurous take on travel styling or a meditative ritual.
Statement Credit Where Credit is Due. The Future of Streetwear is Purposeful
What makes Sundae School different isn’t merely design, it’s depth. And with Itsuwa the brand doesn’t pussyfoot around its core themes — cannabis, culture, consciousness — but embraces them with aplomb and curiosity. Every piece of clothing is a conversation, a ceremony, a pause to stop and think about what we put on our backs and why.
Your Closet Can Use More Meaning
Fashion can be frilly — or it can be foundational. It’s the latter, with Sundae School. Their mix of cultural respect and creative insurgency makes them one of the more thrilling brands finding new meanings in what streetwear can be.
When you’re buying a hanbok-inspired shirt or snuggling up in their premium knits, you’re not just buying clothing — you’re joining a global conversation.
