Since 1955, Schuurman Shoes has been walking alongside generations of families—through milestones, everyday moments, and everything in between. This year marks a remarkable milestone in that journey: 70 years of style, service, and shared stories.
From a single shoe shop in Borculo to a nationally recognised name in Dutch retail, Schuurman Shoes is proud to celebrate its 70th anniversary in 2025. And this celebration isn’t just about looking back—it’s about honouring the customers, staff, and communities who have made every step possible.
A Humble Beginning in Borculo
The story begins on July 2, 1955, when founder Jan Schuurman opened the doors to his first store in the small town of Borculo. With a passion for quality footwear and a personal approach to customer service, he set the foundation for a brand that would go on to earn the trust and loyalty of thousands.
Decade after decade, Schuurman Shoes grew steadily—expanding store locations, embracing fashion trends, and evolving with the times—without ever losing sight of what mattered most: people.
Celebrating the Past, Embracing the Future
To mark 70 years of success, Schuurman Shoes is launching a 10-week celebration starting July 2, 2025. This exciting anniversary campaign will blend the best of then and now, including:
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Limited-edition anniversary collections
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Throwback features highlighting each decade of Schuurman style
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In-store and online events
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Customer appreciation giveaways
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Stories from the community who’ve made Schuurman part of their lives
It’s a heartfelt thank-you to everyone who’s helped shape the brand over the past seven decades.
Fashion That Moves with the Times
From the timeless classics of the 1950s to the modern streetwear of today, Schuurman Shoes has always stayed in step with changing tastes. But no matter the era, one thing remains constant: a commitment to comfort, quality, and affordable fashion.
Whether it’s a pair of sturdy boots, elegant heels, playful sneakers, or supportive kids’ shoes, Schuurman has walked with every generation—offering something for everyone in the family.
Community Is at the Heart
For Schuurman Shoes, community isn’t a concept—it’s a way of doing business. Every store is more than just a place to shop; it’s a space where people connect, share stories, and build trust.
As the brand celebrates 70 years, it also reflects on the role it’s played in countless lives—from first steps to life’s biggest celebrations. That enduring connection is what truly makes this anniversary so special.
Here’s to the Next Chapter
The celebration of 70 years is not only a proud moment—it’s the beginning of a new era. With continued focus on sustainability, innovation, and customer care, Schuurman Shoes is ready to take on the future—walking hand in hand with you.
