Amid the bustling avenues of the UK’s culinary scene, a unique venture stands out, born from the passion and vision of two brothers, Sam and Elliot Day. Their creation, FieldGoods, is not just a business but a movement, blending the convenience of ready meals with the ethos of sustainability and a touch of familial care.
Roots in Devon’s Farmlands
The story of Sam and Elliot is deeply rooted in the pastoral charm of Devon, where they grew up on a family farm. This early exposure to the rhythms of farming and the importance of local produce shaped their perspectives profoundly. The brothers carried these values with them when they ventured into the restaurant industry in London. After three successful years, they decided to channel their experiences and love for quality food into something that could reach more tables: FieldGoods.
Crafting a Vision
The idea was straightforward yet ambitious—make sustainable, delicious meals accessible to everyone. The brothers envisioned a service that would allow people to enjoy high-quality, home-cooked meals without the hassle of preparation, yet with a clear conscience about the environmental impact. FieldGoods was set up in 2020, amidst challenging global circumstances, which only fueled their determination to provide comfort through food.
A Sustainable Philosophy
At the heart of FieldGoods lies a commitment to sustainability. This principle influences every aspect of their operation, from sourcing ingredients to packaging. The brothers prioritize partnerships with local suppliers who adhere to ethical practices, such as grass-fed native breed cattle and free-range poultry. This not only supports local economies but also ensures that the meals are made with the freshest ingredients.
Moreover, sustainability extends to the packaging used by FieldGoods. The company utilizes compostable materials for its meal trays and sleeves, reflecting a deep commitment to reducing environmental impact. The packaging is designed to break down within 90 days in a compost setting, setting a new standard in the industry for environmental responsibility.
Personal Touch in Every Meal
What sets FieldGoods apart is not just its business model or its sustainability efforts but the personal touch that Sam and Elliot bring to their enterprise. They are involved in every step of the process, from curating recipes to selecting the right suppliers, ensuring that each meal delivered reflects their commitment to quality and sustainability. This personal involvement guarantees that FieldGoods remains true to its roots—providing a taste of home with every dish.
Community and Customer Engagement
Understanding the importance of community, FieldGoods actively engages with its customers, welcoming feedback and adapting to their preferences. This responsiveness has helped them build a loyal customer base that appreciates not only the quality and convenience of the meals but also the company’s efforts to make a positive impact on the planet.
The Future of FieldGoods
Looking ahead, the brothers continue to innovate, exploring new recipes and further refining their sustainable practices. They are constantly on the lookout for advancements in environmentally friendly packaging technologies and more sustainable ingredient options, aiming to stay at the forefront of the sustainable dining movement.
In a world where convenience often comes at a high environmental cost, FieldGoods stands as a testament to the possibility of combining ease, enjoyment, and eco-consciousness. The journey of Sam and Elliot Day from a farm in Devon to the forefront of the UK’s sustainable food scene is not just inspiring but a call to action for us all to consider the impact of our food choices.
