BUILT Bars have quickly gained a cult following for being one of the few protein bars that actually taste like a treat. With low sugar, high protein, and a chewy texture wrapped in real chocolate, they’re a favorite among fitness enthusiasts, busy professionals, and snack lovers alike. But with so many flavors to choose from, the big question is: Which BUILT Bar flavor is truly the best?
We taste-tested the most popular flavors and ranked them based on taste, texture, aftertaste, and overall satisfaction. Here’s what we found.
1. Salted Caramel – The Perfect Sweet-Savory Balance
Why it’s #1:
This flavor nails the classic salted caramel combo with a rich chocolate coating and gooey caramel-like center. It’s indulgent without being overly sweet.
Taster verdict:
“The texture was smooth and chewy, and the salty finish elevated the flavor big time. A clear winner.”
Protein: 17g | Sugar: 4g | Calories: 130
2. Coconut Chocolate – A Protein-Packed Almond Joy Alternative
Why it’s a favorite:
For coconut fans, this is a dream. The real chocolate coating gives it dessert vibes, while the chewy coconut interior makes it feel more like a candy bar than a protein snack.
Taster verdict:
“If you like Mounds or Bounty, this is your go-to. The coconut flavor feels natural—not artificial.”
Protein: 17g | Sugar: 3g | Calories: 130
3. Peanut Butter Brownie – Hearty, Rich & Great for Workouts
Why it stands out:
Dense, chocolatey, and packed with real peanut butter flavor, this one is a filling option ideal for pre- or post-workout fueling.
Taster verdict:
“More satisfying than some actual brownies I’ve had. The peanut butter isn’t overpowering.”
Protein: 19g | Sugar: 4g | Calories: 180
4. Cherry Barcia – A Surprising Fan Favorite
Why it’s unique:
This flavor combines tart cherry notes with deep chocolate, almost like a chocolate-covered cherry candy.
Taster verdict:
“Unexpectedly good. Not too sweet, and the cherry flavor is fresh, not syrupy.”
Protein: 17g | Sugar: 4g | Calories: 130
5. Cookies ‘n Cream – Classic Combo, Slightly More Subtle
Why it made the list:
A universally loved flavor profile, though this one leans more chocolate-forward with light cookie undertones.
Taster verdict:
“Great if you’re looking for something neutral—not overly sweet or strong. A safe, reliable choice.”
Protein: 17g | Sugar: 3g | Calories: 130
Conclusion: Which One Should You Try First?
If you’re new to BUILT Bars, Salted Caramel or Coconut Chocolate are top-tier picks that deliver the best balance of flavor, texture, and satisfaction. For those who want a bold or dessert-inspired twist, Peanut Butter Brownie or Cherry Barcia are strong contenders.
Pro Tip: Start with a Mixed Box so you can find your personal favorite without committing to a full box of one flavor.
